Privacy Policy

Analytics

We use the following analytics tools:

• Google Analytics 4 (GA4) — collects anonymised traffic data: device type, geography, on-page behaviour. Does not allow us to identify individual users.
• Google Tag Manager (GTM) — manages analytics scripts on the site. Does not itself collect personal data from visitors.
• Google Search Console — analyses the site's performance in Google Search. Provides aggregated statistics and does not collect personal data from visitors.

Cookies

This site uses the following types of cookies:

• Necessary cookies — required for the technical operation of the site (e.g. language preferences). Do not require your consent.
• Analytics cookies — set by Google Analytics to measure traffic (_ga, _gid, etc.). Stored for up to 26 months.
• You can disable cookies in your browser settings or use tracker-blocking extensions.

Affiliate links

This site contains affiliate links to external stores. When you follow one and make a purchase, third parties (such as AliExpress) may record the transaction to calculate a referral commission.

• This commission does not increase the price you pay.
• The presence of an affiliate link does not influence our ratings or recommendations.
• We do not have access to your payment details.

AI-generated content

Some content on ComfortShop is created or assisted by artificial intelligence tools (large language models).

• AI is used for drafting articles, structuring information, and translating content.
• Every article is reviewed by our editorial team before publication.
• Editorial responsibility for all published content rests with ComfortShop.

Data retention

• Google Analytics data is retained for 14 months (standard GA4 retention period).
• Email enquiries are retained for no longer than 12 months.
• Technical server logs (IP address, date, request type) are retained for up to 90 days.

User rights (GDPR)

Under the General Data Protection Regulation (GDPR) and applicable law, you have the following rights:

• Right of access — you may request what data we hold about you.
• Right to rectification — you may request correction of inaccurate data.
• Right to erasure — you may request deletion of your data.
• Right to restriction of processing — you may request that we suspend processing of your data.
• Right to object — you may object to the processing of your data for certain purposes.

External links

We are not responsible for the content of external websites linked from comfortshop.com.ua.

Policy updates

This policy may be updated. The current version is always available at comfortshop.com.ua/en/pryvatna-polityka.

Contact

For privacy questions and rights requests, write to admin@comfortshop.com.ua